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By now, we all know there’s an app for that. Mobile apps let you play games, track your workout or keep up with the news. And while mobile apps continue to generate fun for everyone and make life a little easier, they shouldn’t be overlooked for business use as a marketer. What once took hours to acquire or produce can now be found at your fingertips in a matter of seconds. So what are you waiting for? Here are the top must-have mobile apps for marketers. Don’t miss out on your chance to better reach clients and to get easy access to information on your latest marketing endeavor.


 

Social Media All In One App
With all the social media sites popping up, it’s hard to keep track of the posts you’ve made and which site you made them on. But with social media aggregator apps like HootSuite, you can manage all the sites in one place. The app gives you access to the popular Facebook, Twitter, Foursquare and LinkedIn, among other options. Take control of the social media dashboard and jumpstart your social media marketing campaign. Start with the free mobile app to maximize your social media presence today.

Optimize Your Search Rankings Apps
With an SEO app, you can easily monitor your websites’ search engine ranking. Try the app called SEO Ranking by Leon Huang. The app costs $2.99, but you’ll be able to insert unlimited websites and unlimited keywords for your rankings. And with a five star rating and the title of a top 50 iPad business app, it’s proved its value. You’ll love the SEO data available right on your phone or tablet.

Apps for Analytics
Every marketer knows that one of the most important concepts to figure out is how your clients respond to marketing materials. After all, if you get a great response then you’re doing something right with your marketing. And with a mobile app called Analytics App by Inblosam LLC, you can have access to more reports and data from Google Analytics. The app costs $6.99, and it gives you access to 55 reports. If you don’t want to spend money on an analytics app, try the app Dashboard for Google Analytics. This app takes your current Google Analytics account and gives you KPIs on your smartphone.

Summer is heating up and with it we are in a constant search to find ways to beat the heat. For years, little entrepreneurs everywhere have tried to do their part in the dog days of summer by opening their own lemonade stands. How could you resist their sweet faces, low prices and of course, the refreshing drinks? But once you look past those adorable faces, there’s something to be said about their marketing tactics. After all, you’re never too old to learn something from a child. They’re full of simplistic approaches to life that we often overlook because of our hectic lives. So stop and take some advice from some young people who are at the root of what marketing is all about.


 

Just Give It Away
It’s not exactly a smart business move to give away your product. If you give away all of your lemonade, you aren’t going to make a profit. But the great thing about kids is that they don’t care as much about making money, they just care about making people happy. And when that’s your first priority, people will want to give you money anyway. So what can your company offer for free that’ll get you noticed? Statistics show that free samples in the grocery store aisles move products off the shelves. Think of unique ways to offer free samples of what your business has to offer. And, like the wee ones, make people happy with great service and customers will come back for more.

Never Give Up
When kids want something, they really want it. There’s something inside of them that tells them they can’t give up. Many times as an adult, we tend to lose sight of that mentality. Even if nobody comes to the lemonade stand one day, kids will get back out there and try again until they succeed. We should all harness our inner-child when it comes to the go-getter attitude. So go ahead and pursue your customers and prospects with the ‘never give up’ mentality.

Tell the World
As a kid, you probably wanted everybody to know about your lemonade stand so you did whatever it took to bring in customers. You called neighbors, told friends and advertised around town. That spirit is admirable, especially for marketers. You’ve got to tell everyone you meet about your latest venture. And if you have a great product, people will spread the word for you just like they did for the kid at the lemonade stand. Networking is a key component of marketing, and you should go for it just like you did as a child.

Make it Special
At a child’s lemonade stand, each cup is made with love and a smile. It isn’t necessarily about quantity so much as it is about the quality of each glass. Take time to evaluate how much effort goes into the quality of your marketing materials, and your company’s products. Find what makes your products special and get the word out. As a marketer, you know that your company can get an edge over competitors by being unique and providing quality services and products.

The last scene of The Avengers movie, featuring the seven bulky superheroes teaming together to conquer the villain brought tears to comic-book-lovers and superhero-movie-goers alike. The long anticipated day where all seven heroes would be united took five years to develop and ended with record-smashing results.

While the Avengers is the perfect movie for Marvel-lovers, it also can teach many lessons to marketers. Here’s what marketers can learn from The Avengers.


 

Do as Scarlett Johanssen Would Do
Drag information out of your customers, as Scarlett Johanssen did with Loki. The more clued in you are about what your customers are thinking and feeling, the better you can cater your products and services towards them and market yourself differently from customer to customer.

Think Big Picture
Marvel studios started working on The Avengers five years ago. With this big picture in mind, they worked to develop each and every character that would be showcased. With small goals along the way, they always had the entire project in the front of their mind.

Like Marvel studios, never lose site of the big picture that you originally created for your company. Yes, having good weeks or months within your business should be rewarded with a nice hearty pat on the back, but always keep long-term success a main priority.

Recognize Strengths
Each person in your company has a superhero skill. That’s why you hired them originally, right? Each of the Avengers brings a unique skill to the team, whether it be intelligence, strength, fury or experience. Like the Avengers, recognize the super-strengths that each of your employees have and make sure that they’re utilizing said powers. Your employees may not be able to fly or smash buildings, but they certainly bring their own personal powers to your business.

Ask for Help
In the movie, S.H.I.E.L.D. needed the Avengers and every single superhero needed each other in order to succeed in the end. Asking for help is not a sign of weakness, it’s a request for accuracy. So work together as a team and ask for help from the outside if necessary to achieve success. As technology advances and you add aspects to your company, you may find that there are skills—or superpowers—that aren’t present in your workers. Avoid tiptoeing around these projects because of a lack of employees and simply bring on an intern. Interns provide new outlooks, are highly teachable and are inexpensive, if not free.

The crack of the bat, the roar of the crowd and the sugary sweetness of cotton candy on your tongue—there’s magic in a Major League Baseball game. Fans aren’t just loyal to their favorite ball club, either. They’re loyal to the ballpark experience.

Every business could infuse their marketing strategy with the magic of the Major League. Keep reading for our ideas on winning and keeping business like a baseball pro.


Ballpark Dog
Fans associate some treats with the ballpark, so much so that they won’t have one without the other. Draft beer, peanuts and hot dogs are best when enjoyed during the seventh inning stretch of your favorite team’s big game.

So as you might expect, hot dogs aren’t exactly a hard sell at Wrigley Field. Instill a sense of continuity between your company and your clients’ to replicate the marketing gold of the MLB. You want your star customer to think they can’t do business without you. For instance, a local boutique may be known for their distinctive packaging. Whichever company can earn the spot as their go-to producer may have hit a home run for reliable revenue.

Power Hitter
Baseball clubs spend millions of dollars on players they’re convinced will help them win the pennant race. Clients may not spend millions of dollars on your services but they could still rely on you like the Red Sox rely on David Ortiz.

Ortiz could hit dry spell in the box, but he’s still worth the money because his batting average is consistently high. There are too many risks and “what ifs” in business today. Make sure customers rely on you. Fail with faulty products, late orders and disappointing service and your business will earn its seat on the bench.

Baseball Cards and Lasagna
Admittedly, the Major League has quite an advantage over most companies. Loyalty comes naturally when we’re talking athletic completion and star sluggers. But you can still nurture your customer’s loyalty. Figure out what first attracted them to your business then focus on reminding them of how well you’ve performed since.

For example, a restaurant can print coupons that suit the tastes of every patron. A restaurant whose frequent diner always order lasagna (you have to pay attention, see) would be smart to send their loyal lasagna fan a coupon for their favorite dish.
Think of coupons as baseball cards for grown-up customers, and you won’t need power hitters to keep fans coming back.

Take in the next major league game to make your marketing even better. You were going to watch it anyway, right?

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